Make it memorable.
TIKTOKMMERCIALS!
Turning old ads into great TikToks.
We opened a TikTok account, but we did it with an unexpected twist: we only uploaded audios exclusively from the bank's oldest commercials, and with the help of a few creators, mimicking the commercials it became a massive trend.
Background
Davivienda is one of the most traditional banks in Colombia, for 30 years it has been known and relevant for old generations thanks to what they do best: funny ads on television and radio, but today the new generations are different, they prefer the content on social media and avoid everything that looks like traditional advertising.
We needed to make the bank relevant to new generations without losing that essence that Davivienda have built over the years with their advertising on traditional media.
We were looking for brand awareness and consideration in young Colombians (18-26 y/o)
The Team:
Fernando Bellotti: Regional Creative Chairman
Carlos Torres: Davivienda CMO
Carlos Larrota: Davivienda Brand Director
Berta Sepúlveda: Davivienda Brand Manager
Olga lucía Villegas: CEO Publicis Groupe Colombia
Mauricio Sarmiento: CCO Leo Burnett Colombia
Pablo Acosta: ECD Leo Burnett Open Hub Colombia
Juan Cárdenas "Juanelo": ECD Leo Burnett Open Hub Colombia
Sergio Juanías: Innovation Director Leo Burnett Open Hub Colombia
Janeth Consuegra: Chief Operating Officer Leo Burnett Open Hub Colombia
Jimena Toledo: Chief Strategy Officer Leo Burnett Open Hub Colombia
Sebastián Mojica: Creative Director
Eduardo Quirós: Creative Director
Felipe Valencia: Art Director
Diego Jara: Motion Graphics
Ana Orjuela: Social Media Director
Laura Martínez: Community Manager
Juan Camilo Paternina: Head of Growth
Juan Camilo Trujillo: Strategy Planning Director
Ana Camacho: Account Director
Maria Paula Mestizo: Account Executive